West Elm is a purpose-driven brand and sought to communicate its impressive, industry-leading sustainability and ethical commitments to customers. Through the concept and design of catalog spreads and the creative direction of an impact data-driven infographic, customers were
Led concept and styling for photo assets to support Fall 2017 Design to Impact campaign, which communicated West Elm’s sustainability initiatives such as Fair Trade to customers. Additionally, concept was used in store windows nationwide. Directed outside illustration agency from concept/initial sketch to final design to create infographic displaying complex information about West Elm’s sustainability initiatives and goals.